Project Overview
We're thrilled to present our latest campaign project for Converse, titled "The Star of Stars." This concept revolves around showcasing the enduring appeal of Converse shoes, demonstrating how even with modern updates, they retain their timeless essence. After all, true style never gets old.
Visual Style
Our designs embody the iconic street-smart vibe that defines the Converse brand. Versatile and effortlessly cool, they seamlessly complement any style or trend, reflecting the diverse personalities of the Converse community.
Communication Strategy
Our communication strategy has two focuses: first, we highlight the timeless nature of Converse shoes. Second, we celebrate their vibrant community, comprised of individuals who fearlessly express their unique style and values, positively impacting their environment as true "Gamechangers".
